Here is how it works. This software is a WordPress plugin. You install it on your website, enter your iTunes URL, and that's it!
In seconds, it will create a unique post for each of your podcast episodes and automatically embed the mobile-friendly BlogTalkRadio player along with the episode title, description and image.
From now on, each time you publish a new episode on BlogTalkRadio, it will automatically appear on your site (you don't even have to log in to your site!)